Holistic Hair

Holistic Hair is a premium natural hair care range made in New Zealand. Founded by Nigel Russell, a qualified Trichologist, and Hair Stylist, the products offer innovative, safe and effective solutions utilising aromatherapy principles and ingredients obtained from nature, including plant oils, butters and botanical extracts. The range consists of cleansing, conditioning, extra care and styling products in beautiful eco-friendly packaging.  

Founder, Trichologist and Hair Stylist Nigel Russell developed the first Holistic Hair products 10 years ago, in response to a growing need in the market. Many of his clients at the time, suffered from either sensitivity to synthetic chemicals, scalp complaints or hair disorders and were unable to find safe & effective solutions. With a qualification in Trichology and a strong belief in the power of natural remedies, particularly aromatherapy, Nigel set out to create naturally-based products that provided the relief and results his clients were looking for.  

From the very beginning Nigel leveraged his credentials in Trichology, the study of scalp & hair disorders, and his career in hair styling, to set Holistic Hair apart from other brands. His in-depth understanding of the physiology of the scalp and hair, combined with an interest in aromatherapy, inspired his formulations. His new and innovative products were well received by customers seeking customised solutions with a more premium feel. 

Brand Philosophy and Core Value


The word ‘Holistic’ in the brand name was carefully chosen and today, remains a core value and philosophy of the company. The concept of holistic health underpins every aspect of product development from the perspective that the physical, mental, social, and spiritual aspects of a person's life should be viewed as an integrated whole. Holistic Hair believes in the symbiotic relationship of inner health to outer beauty.   


 In keeping with our holistic philosophy, natural and naturally derived ingredients are core to each of the solutions in the product range. Priority is given to natural and plant-based ingredients, from renewable resources that are biodegradable and not harmful to human health or the environment. We only work with partners and suppliers who uphold our values in traceability and ethical practices.   We strive to achieve the highest possible natural status in every product, however, due to the scarcity of natural preservatives and for product stability, we do use nature identical ingredients to preserve our products. All ingredients are researched for safety prior to inclusion.



Substantiation of product safety and claims made by brands are under scrutiny today. Holistic Hair is a member of the Cosmetic, Toiletry and Fragrance Association of New Zealand, an organisation that demands members uphold ethical standards and compliance with all relevant legislation. In creating specialist hair care products it is a requirement to ensure the safety of a product before it goes to market. Holistic Hair have processes in place to ensure every ingredient is checked for safety and the final product has been trialed before it reaches the shelves. We advocate cruelty-free and are proud to manufacture in New Zealand, a country that prohibits testing on animals.